Privacy Policy

O Body + Wellness (“we,” “our,” or “the practice”) operates the website obodywellness.com and provides medical aesthetic and wellness services at our Fort Lauderdale, Florida clinic. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

By using our website or booking a service, you agree to the practices described below.

1. Information We Collect

Information you provide directly

• Name, phone number, and email address (submitted through our booking or contact forms)
• Health history, treatment goals, and consultation responses submitted during the booking process
• Payment information processed through our secure payment partners (we do not store card numbers)

Information collected automatically

• Browser type, device, and IP address
• Pages visited and time spent on our website (via Google Analytics)
• Ad engagement data (via Meta Pixel / Facebook Ads) for marketing measurement
• Session cookies required for site functionality

2. How We Use Your Information

• To schedule, confirm, and manage your appointments
• To communicate appointment reminders, follow-ups, and care instructions
• To send promotional communications from O Body + Wellness (you may opt out at any time)
• To improve our website, services, and patient experience
• To comply with applicable legal and regulatory obligations

3. Protected Health Information (HIPAA)

To the extent our services constitute a covered health-care operation under the Health Insurance Portability and Accountability Act (HIPAA), we handle your Protected Health Information (PHI) in accordance with our Notice of Privacy Practices, which is available at our clinic and on request. We do not sell PHI and do not share it with third parties except as permitted by law or with your written authorization.

4. Sharing Your Information

We do not sell your personal information. We share information only with:

• IntakeQ — our appointment scheduling and patient intake platform. IntakeQ stores appointment details and intake forms on our behalf.
• Stripe — payment processing. Stripe handles all card data under PCI-DSS compliance; we do not receive or store your full card number.
• Resend — transactional email delivery for appointment confirmations and communications.
• Google Analytics & Meta Pixel — aggregated, anonymized analytics and ad-measurement. You may opt out via your browser settings or the Google Analytics Opt-out Browser Add-on.
• Service providers who assist us under written confidentiality agreements, and as required by law (e.g., court orders or regulatory requests).

5. Cookies

We use essential cookies to operate our website and analytics cookies to understand how visitors use it. You can disable cookies in your browser settings; however, some site features may not function correctly without them.

6. Data Retention

We retain personal and health information for as long as required by Florida law (a minimum of seven years for medical records) and as necessary for legitimate business purposes. Marketing opt-out requests are honored promptly and permanently.

7. Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to legal retention requirements
• Opt out of marketing communications at any time by replying STOP to any text or clicking Unsubscribe in any email

Florida residents may also have additional rights under the Florida Digital Bill of Rights. To exercise any of these rights, contact us at the information below.

8. Children’s Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.

9. Changes to This Policy

We may update this Privacy Policy periodically. The date at the top of this page reflects the most recent revision. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

10. Contact Us

Questions about this policy or your personal information:
O Body + Wellness
Fort Lauderdale, Florida
Email: [email protected]
Phone: (954) 335-7633